SEO, which stands for Search Engine Optimization, is a set of strategies and practices aimed at improving a website's visibility in search engine results pages (SERPs). The primary goal of SEO is to increase organic, non-paid traffic to a website by improving its ranking in search engines like Google, Bing, or Yahoo.
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Keyword Research: Identifying and targeting specific keywords and phrases that are relevant to your website's content and your target audience.
On-Page SEO: This includes optimizing meta titles and descriptions, headers, content, images, and ensuring that the website is structured in a way that's easy for search engines to crawl.
Off-Page SEO: Building a strong online presence through strategies like link building, social media marketing, and influencer outreach. High-quality backlinks from reputable websites can improve your site's authority and ranking.
Technical SEO:This includes improving website speed, mobile-friendliness, ensuring proper indexing, and fixing issues like broken links or duplicate content.